WORK

I work with founders, entrepreneurs and people at points of change when the thing that got them here has become the thing holding them back.  I’m not a consultant. I don’t want to run your business or tell you what to do.  I help you see and reorder the thinking, patterns and pressures around what you’re trying to achieve — creating more capacity, clearer decisions and movement towards a defined goal. 

I’ve founded or co-founded four start-ups, invested my own money into three of them and raised more than £2 million in external investment.  I’ve built businesses, brands and audiences across hospitality, consumer goods, media and beauty. I’ve sat on boards, raised capital, advised brands, led teams and spent much of my career pitching, presenting and persuading people to believe in ideas.  

I’ve also failed. I’ve made wrong calls, backed things that didn’t work, lost opportunities and had to rethink, rebuild and start again.  I know what building costs, as well as what success feels like. 

Alongside that lived experience, I’m IFS Level 1 trained, a Level 4 qualified coach and currently undertaking a master's in business psychology.  A lot of my work starts from a simple idea: 

Usually there’s a younger part of us trying to help. 

The pattern it created often made complete sense once. It might even be part of what made you successful.  The pattern is usually trying to help. The problem is the price you’re now paying for its help. 

Understand the part, recognise the pattern and reveal the hidden cost, and you can begin to reorder things without throwing away the qualities that made you good in the first place.  

Keep the gift. Lose the tax.